Thursday, November 13, 2008

I found this over at The Digital Bits. Gotta say, as a movie fan, I couldn't agree more, simply because I want to have the physical media and show it off - something that is hard to do with digital downloads. Here's their rant:

Also today, do you recall that rant I posted a couple weeks back about how the talk of Blu-ray's demise was absurd? Our friend Ben Drawbaugh weighed in on the subject over at Engadget as well, and he's clearly of the same mind. Ben and I were e-mailing back and forth recently, and he made a few additional points about Blu-ray and the notion of downloading that I thought were interesting. First, he noted that while Apple was recently thrilled to announce program-to-date high-def TV series sales of $5 million via iTunes download, Blu-ray sold $17 million worth of titles that same week alone. Ben also sent the following, which made me smile...

"Top ten reasons that prove Hollywood is only playing in the downloads world while focusing its real efforts on Blu-ray.

10 - Movie commercials say "now available on Blu-ray and DVD" never mentions downloads.
9 - You can't rent TV shows from any download service, but you can buy them on disc.
8 - 24 hour rental window.
7 - 30 day rental limit.
6 - Extras only available on discs
5 - Can't rent HD movies on the PC (only on boxes like the 360, Vudu etc).
4 - Pulls previously available movies from the selection.
3 - About a 30 day window between when a title is released on disc and on download services.
2 - Digital copies are now included with many discs.
1 - Can't buy HD movies from any service."

Those are good points all. To them, I'll add the fact that according to VideoScan, Blu-ray now regularly hits as much as 10% of total sales of new release titles. In addition, there are now over 1,000 Blu-ray Disc titles released or scheduled for release according to the DVD Release Report (1,057 to be exact). That's a significant milestone after just two full years of format availability. Let's go further... as Blu-ray player pricing drops below $200 and even $150 this holiday season and into 2009, buying a Blu-ray player will become a no-brainer. Just a couple days ago, I was at the dentist and the hygienist was talking about how her DVD player had just died and she needed to get a new one. She asked about "this Blu-ray thing," and when I told her that she could get a BD player for under $200 and that it would play all her DVDs too, she was sold on the spot. That story is going to be repeated millions of times next year. ANYONE who walks into a Best Buy or a Wal-Mart looking to replace a broken cheap DVD player is going to learn about cheap Blu-ray/DVD players and think, "Why the hell not?" Have I mentioned the fact that Hollywood is being relentless in getting the word about Blu-ray Disc out? You're not going to see that with downloading. Why, you ask? You want the real clincher? The REAL reason why Blu-ray is going to be around a long time, and downloading isn't going to take over for a very long time? It's not just bandwidth, folks, though that's a problem too and will be for a while. No, the real roadblock is profit. Hollywood studios will NEVER be able to sell you a downloaded movie for $29.99 or $39.99. It'll NEVER happen. That would be like telling hardcore gamers that they can't buy games on physical discs anymore, but they still have to pay $60 for the latest, greatest titles. What this means is that downloading - best case - is going to take over the movie rental market, not sales. Any movie fans who want extras beyond just the movie itself, and want to actually own the content rather than continually rent it again and again, are going to stick with physical media. And that means Blu-ray. Anyone who tells you otherwise A) doesn't understand the home video industry or the movie enthusiast market, B) is a downloading advocate, or C) preferred HD-DVD and still feels sour grapes. That's not to say everyone who watches DVDs will make the switch to Blu, but this whole idea that Blu-ray isn't here to stay or is going to remain a super-über-high-end niche product is a load of malarkey. I'm just saying. Ben too. (Thanks again, Ben - great talking with you!)

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